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Conducting market research

Learn more about market research, how it can improve your business decisions and how to conduct a market research campaign.

• Guide to market research and analysis
  
  http://www.bsc-sec.ca/eng/guide/2428/
  Discover how market research can help your business succeed and learn how to conduct a variety of market research activities.
• Designing a questionnaire
  
  http://www.bsc-sec.ca/eng/guide/2780/
  Get advice on how to design a survey questionnaire in order to gather market research data.
• Online survey design guide
  
  http://lap.umd.edu/survey_design/guidelines.html
  Get tips and guidelines on the design and implementation of web-based surveys.
• Types of survey questions
  
  http://www.bsc-sec.ca/eng/guide/3132/
  Examine different kinds of closed and open-ended questions that can be used in surveys.
• Market research methods
  
  http://www.bsc-sec.ca/eng/guide/2126/
  Find out how to use popular research methods to do market research for your business.
• Steps to international market research
  
  http://www.bsc-sec.ca/eng/guide/2120/
  Know the steps to follow when researching foreign markets.