Demographics

Find official statistics on a number of population characteristics, organized by topic. Demographic data can help you to understand who your customers are, where they are located and what their needs and wants are.

Statistics Canada’s Directory of Statistics

Statistics Canada offers information and analysis on a number of topics relating to demographic characteristics. By examining the data offered under these topics, you can gain insight into the customers and markets you serve.

• Market Research Handbook
  
  http://www.statcan.gc.ca/bsolc/olc-cel/olc-cel?lang=eng&catno=63-224-X
  Browse this comprehensive source of Canadian socio-economic statistics produced by Statistics Canada.
• Aboriginal Peoples
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=10000&SP_Mode=2
  Browse resources that provide demographic information about Aboriginal peoples, organized by topics such as business, health, education and income.
• Children and Youth
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=20000&SP_Mode=2
  Browse statistical resources related to infants, children, teens, adolescents, students and young adults.
• Education, Training and Learning
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=1821&SP_Mode=2
  Browse statistical resources on activities related to developing knowledge, skills, understanding and values.
• Ethnic Diversity and Immigration
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=30000&SP_Mode=2
  Browse statistical resources on ethnic groups, visible minorities, the Canadian-born population, immigrants and non-permanent residents.
• Families, Households and Housing
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=40000&SP_Mode=2
  Browse statistical resources on households, housing, family types, marriages, divorces, common-law unions and living arrangements of individuals.
• Health
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=2966&SP_Mode=2
  Browse statistical information on the health of the population, factors affecting health and the use of Canada’s health services.
• Income, Pensions, Spending and Wealth
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=3868&SP_Mode=2
  Browse statistical resources on income, pensions, spending and wealth, organized by topics such as debts, spending, savings, retirement income and personal and household taxation.
• Languages
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=50000&SP_Mode=2
  Browse Statistics Canada resources on the language composition of Canada, including information on English, French, Aboriginal, and other language groups.
• Population and Demography
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=3867&SP_Mode=2
  Browse Statistics Canada data and studies on populations, as well as the growth factors of those populations (births, deaths and migrations).
• Seniors
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=70000&SP_Mode=2
  Browse Statistics Canada resources on the characteristics of seniors, organized by subtopics such as care, health, income and retirement.
• Society and Community
  
  http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=75&SP_Mode=2
  Browse Statistics Canada information resources on society and community, organized by subtopics such as family, immigration, rural trends, time use and gender differences.

Census of Population

The Census of Population provides a statistical portrait of Canada and its people.

• 2006 Census Data Products
  
  http://www12.statcan.ca/census-recensement/2006/dp-pd/index-eng.cfm
  Browse statistical products about the population, households, dwellings and families as measured in the 2006 census.

Regional Demographic Statistics

Find demographic statistics provided by provincial, territorial and regional government agencies.

• Economic Development Winnipeg Inc.
  
  www.economicdevelopmentwinnipeg.com
  By providing information, marketing, brokering, partnership opportunities and project management support, Economic Development Winnipeg Inc. facilitates economic development and tourism opportunities for Winnipeg.
• Ministry of Health Covered Population 2008
  
  http://www.health.gov.sk.ca/covered-population2008/
  Find Saskatchewan demographic information based on persons who are registered for health insurance benefits.
• AlbertaFirst.com
  
  http://www.albertafirst.com
  Use this website to find Alberta business resources, directories, statistics, community profiles and economic information.
• BizMap - Vancouver Market Area Profiles
  
  http://www.bizmapbc.com/index.html
  Find commercial and neighbourhood area profiles for Vancouver that describe the customer base, business mix, land use and development potential to support your market research activities.
• Saskatoon Neighbourhood Profiles
  
  http://www.saskatoon.ca/DEPARTMENTS/Community%20Services/PlanningDevelopment/FutureGrowth/DemographicAndHousingData/Pages/NeighbourhoodProfiles.aspx
  Get detailed demographic data for each Saskatoon residential neighbourhood.
• Databank of Official Statistics on Quebec
  
  http://www.bdso.gouv.qc.ca/pls/ken/ken261_gerer_navgn_ml.p_maj_code_lang?p_nu_iden_tran=REPER7G7XGR23143477752916V8U0J&p_nu_lang=2
  Consult statistics compiled by a number of Quebec departments and agencies on the various facets of the society of Quebec.

International Demographic Statistics

Find official demographic statistics published by international organizations.

• UN Demographic Yearbook
  
  http://unstats.un.org/unsd/demographic/products/dyb/dyb2.htm
  Find international demographic statistics collected from national statistical authorities and organized under topics, such as population size and gender, births, deaths, marriage and divorce.