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Sales and customer relationship management

Looking to increase your sales and manage relationships with your customers and the public? Learn how with these useful resources.

Sales resources

• BDC Perspective: Effective sales techniques
  
  http://www.bdc.ca/en/advice_centre/articles/Pages/bdc_perspectives_sales.aspx
  Want to increase your sales? Follow these seven key tips on how to keep your customers, close the sale and increase your profits.
• Understand your competitors
  
  http://www.infoentrepreneurs.org/en/ressource/-/asset_publisher/8uV2/content/view_maximized/id/17838
  Learn how to identify your competitors, research what they do and act on the information you obtain.
• Plan to sell
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/planification-des-ventes?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.
• Forecast and plan your sales
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/prevoir-et-planifier-vos-ventes?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Learn how to develop sales forecasts and plans.
• Negotiations
  
  http://www.bsc-sec.ca/eng/guide/4653/
  Negotiating is an inevitable part of doing business. Learn more about this important skill and activity.
• Measure performance and set targets
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/mesure-du-rendement-et-fixation-de-cibles?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Learn about the benefits of performance measurement and setting targets for your business, and how to choose key performance indicators to measure.
• Measuring Sales Force Performance
  
  http://www.bsc-sec.ca/eng/guide/6101/
  Measuring your sales force performance is an important step towards improving it - and your bottom line.
• Price your product or service
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/tarifer-vos-produits-ou-services?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.
• Price lists, estimates, quotations and tenders
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/listes-de-prix-estimations-propositions-et-soumissions?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.
• Tender for a contract
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/appel-d-offres?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Learn how to identify potential contracts, what to include in your bid and how to draft it to have the best chances of success.
• Close and follow up the sale
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/conclure-et-faire-le-suivi-de-la-vente?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Find out about all the steps involved in closing and following up on a sale.
• E-business
  
  http://www.canadabusiness.ca/eng/145/148/
  E-business is about using Internet technologies to provide superior customer service, streamline business processes, increase sales, and reduce costs.
• Public relations and media relations
  
  http://www.bsc-sec.ca/eng/guide/1212/
  Learn how to spread the word about your business.

Customer relationship management resources

• What is customer relationship management?
  
  http://www.bsc-sec.ca/eng/guide/5183/
  In today's competitive market, it is vital for you to manage your relationships with your customers systematically, efficiently and profitably.
• Customer relationship management (CRM)
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/gestion-des-relations-clients?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Find out about the pros and potential cons of customer relationship management and how to implement it in your business.
• Know your customers' needs
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/connaitre-les-besoins-de-vos-clients?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Learn what you need to know about your clients and how to use the information to sell to them more effectively.
• Segment your customers
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/segmenter-vos-clients?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.
• Identify and sell more to your most valuable customers
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/identifier-vos-clients-les-plus-rentables-et-leur-vendre-davantage?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.
• Manage your customer care
  
  http://www.infoentrepreneurs.org/en/trouver-nos-guides-de-gestion/-/asset_publisher/wXA6/content/view_maximized/gerer-votre-service-a-la-clientele?redirect=%2Fen%2Ftrouver-nos-guides-de-gestion
  Find out how to use feedback and loyalty plans to retain existing customers, get new ones and increase your sales.
• Customer Experience: The Consumer’s Point of View
  
  http://www.the-cma.org/?WCE=C=47%7CK=228895
  The first step to offering good service is to listen to your clients. Consider these tips to build a strong business image and improve your customer service.
• Visitor Satisfaction Program
  
  http://www.bsc-sec.ca/eng/summary/6771/
  Applies to: Prince Edward Island, New Brunswick, Newfoundland and Labrador, Nova Scotia
  Accommodation and campground operators of Atlantic Canada can use these tools to gather, track and analyze customer feedback.